Seed-stage partners helping sports-centric companies bring their brands far beyond the field and gym.

Will to Succeed


our name

Where there’s a will, there’s a way.

Tenacity. Perseverance. Resolve. The will to succeed can become so potent, it becomes its own kind of power: Willpower. And, it’s exactly what entrepreneurs need to persevere in the face of adversity. That's why, as investors, we place a tremendous emphasis on character and, above all else, an indomitable will to succeed.


We back the bold.

We are an early-stage fund investing at the intersection of sports and technology. We back the innovations that will change sports, and then the world.


our Thesis

It all starts with sports.

The reach, demands and allure of the sports market make it an ideal proving ground for innovations that will scale beyond the category. That’s why we’re the first venture firm to use sports as a lens to identify novel technologies in large, adjacent markets.